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    Program Structure

    First Semester
    • BBA106 –
    • Communication Skills –
    • 4 Credits
    • BBA107 –
    • Organizational Behavior –
    • 4 Credits
    • BBA108 –
    • Business Environment –
    • 4 Credits
    • BBA109 –
    • Quantitative Techniques in Business –
    • 2 Credits
    • BBA110 –
    • Computer Fundamentals –
    • 2 Credits

    Total Cumulative Credits – 16

    Second Semester
    • BBA206 –
    • Research Methods –
    • 2 Credits
    • BBA207 –
    • Business Strategy –
    • 2 Credits
    • BBA208 –
    • Financial Accounting –
    • 4 Credits
    • BBA209 –
    • Marketing Management –
    • 4 Credits
    • BBA210 –
    • Management Information System –
    • 4 Credits

    Total Cumulative Credits – 32

    Third Semester
    • BBA305 –
    • Legal and Regulatory Framework –
    • 4 Credits
    • BBA306 –
    • Human Resource Management –
    • 4 Credits
    • BBA307 –
    • Quality Management –
    • 4 Credits
    • BBA308 –
    • Advertising and Sales –
    • 4 Credits

    Total Cumulative Credits – 48

    Fourth Semester
    • BBA406 –
    • E-Commerce –
    • 4 Credits
    • BBA407 –
    • Management Accounting –
    • 4 Credits
    • BBA408 –
    • International Marketing –
    • 4 Credits
    • BBA409 –
    • Small Business Management –
    • 2 Credits
    • BBA410 –
    • Retail Management –
    • 2 Credits

    Total Cumulative Credits – 64

    Fifth Semester

    GROUP 1 : GENERAL

    • BBA506 –
    • Production and Operations Management –
    • 4 Credits
    • BBA507 –
    • Financial Management –
    • 4 Credits
    • BBA508 –
    • Economic Planning and Policies –
    • 4 Credits
    • BBA509 –
    • Taxation Management –
    • 2 Credits
    • BBA510 –
    • Entrepreneurship Management –
    • 2 Credits

    Total Cumulative Credits – 80

    GROUP 2 : RETAIL OPERATIONS

    • BBR506  –
    • Store Operations and Job Knowledge –
    • 4 Credits
    • BBR507 –
    • Logistics Management –
    • 4 Credits
    • BBR508 –
    • Buying –
    • 2 Credits
    • BBR509 –
    • Visual Merchandising –
    • 2 Credits
    • BBR510 –
    • Warehouse Management –
    • 4 Credits

    Total Cumulative Credits – 80

    Sixth Semester

    GROUP 1 : GENERAL

    • BBA605 –
    • Technology Management –
    • 4 Credits
    • BBA606 –
    • Management Development and Skills –
    • 4 Credits
    • BBA607 –
    • Role of International Financial Institutions –
    • 4 Credits
    • BBA608 –
    • Project –
    • 4 Credits

    Total Cumulative Credits – 96

    GROUP 2 : RETAIL OPERATIONS

    • BBR605 –
    • Modern Retail Management Process and Retail Services –
    • 4 Credits
    • BBR606 –
    • Retail Project Property Management and Case Studies in Retail –
    • 4 Credits
    • BBR607 –
    • Merchandising and Supply Chain Management –
    • 4 Credits
    • BBR608 –
    • Project –
    • 4 Credits

    Total Cumulative Credits – 96

    Fees
    BBA
    ( Bachelor of Business Administration )
    icon 9 Lumpsum Fee :  ₹89,375
    icon 10 Per Semester Fee :  ₹16,250
    Apply Online
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    UGC-approved curriculum for developing fundamentals

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    Self-Learning Materials through EduNxtTM, a premier online platform.

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    Interactive and engaging material with peer quizzes and summary cards

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    Focus on management, IT and interpersonal communication

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    Dedicated student support and academic advisor

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    Ensures practical business knowledge skills

    Why should you pursue the SMU-DE BBA?

    Are you planning to make a career in the world of management? Or have plans to be part of your family business? If so, opting for a Bachelor of Business Administration course can be your first and the most prudent step towards a fulfilling career. The increasing professionalism in the world of business has meant that unless you are well versed with all aspects of management, it may be hard to be part of a successful corporate team.

    The program offers a platform for management professionals while also acting as a prelude for a Masters of Business Administration (MBA). If a strong foundation in management is what you seek, a BBA degree is the right platform for you, to be a budding entrepreneur or management professional.

    Invest in your future today and opt for BBA from SMU-DE!